SEO, just like it says optimizing your website, updating your content and paying more heed towards your niche and making it better frequently in such a manner that it ranks higher in Google’s SERP – Search Engine Results Page. The SERP & SEO are linked factors because only when you optimize your website content and links only then will your website rank higher and on the first page of the SERP of Google.
How well you do the SEO of your website will determine your ranking in the SERP, it’s like how well you study and write in your examination, the higher will your name be in the merit list. The Google SERP will only rank you higher when you have something interesting to give to your visitors i.e. great content and interesting data that can be used.
There are basically two ways of doing Search Engine Optimization of your website. Namely, On-Page SEO & Off-Page SEO
1: On-Page SEO – The process of optimizing your individual website pages in order to get more traffic to your website and thus more conversions. This can be done by adding good quality keywords and HTML codes onto the website pages.
2: Off-Page SEO – The process of building quality backlinks to your website. Updating content on your Social Media Pages frequently and simultaneously adding backlinks from and to your website via other websites to increase your page and Domain Authority.
To be very precise to do SEO of your website you do not need to pay any money or less money I would say, it is a unique way to rank your website in the organic search results instead of paying a high amount of money for paid ads and other PPC ads and other paid marketing techniques which can give you more results as well. What you need to do is just get quality content for your website in your particular niche and thus get ranked higher on Google SERP with the help of SEO.
Digital Marketing Agencies like Red Bixbite Solutions can help provide you the best solutions for Search Engine Optimization of your business in a better manner. Here’s the link to visit the Best Digital Marketing Agency in Pune.
So, come on digital marketers, let’s SEO ….